A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria:
If you use a marketing automation tool like HubSpot or Marketo, you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. This information will allow you to nurture this lead in a more targeted way by helping you decide which marketing actions are most appropriate to take. We use money every day to pay for goods and services. The concept of monetary value can be applied to the logistics behind a landing page in that you’re exchanging equally valuable information depending on which side of the exchange you’re standing on. A visitor will fill out the form on the landing page because they believe the content they are accessing will be valuable to them.